Having a business is not enough in itself. It is always good to strategize a way to make your products reach the right audience. It does matter how quality your products might be. The relevance will still be unknown until it reaches the targeted audience. Below are some of the best strategies that will help you to pitch your business in the global marketplace.
1. Facebook Advertising
So, I figured out it would be best to start from the commonest to unpopular ones. Facebook Ads has been around for years, and it is a cheap and proven way to reach almost all your audience. The Ad allows you to be specific while choosing your target audience. You can choose according to demographic factors such as locations, gender, age, and other factors. The best thing about Facebook Ads is that you do not have to an expert before you can understand how it works.
2. Instagram Ads
This ad will allow you to benefit from the same database as Facebook because they are interconnected. And this would be a better option for you if the visual display will be of an immense benefit to your business because the platform has its focus on media rather than Text.
3. Google AdWords
Unlike Facebook Ads, this is expensive and has a lot of competition. But if you know your way around the ad, it would generate more profit for you. The Ad works with search queries, and what google does is to place your business ad right in the eyes of those searching for your product. Therefore, there is no better way to get your business to the right audience than this ad.
4. Content marketing strategy
Content marketing is advantageous, but it takes patience to earn the reward. It will help you to generate organic and dedicated traffic. What the strategy entails is the creation of content that is valuable and relevant to your business. It must be consistent to help you attract a stable audience that will help you generate profits. Using this strategy will require that you have the money, but you must also have time. Because all topics must be well researched so you can have quality content.
5. Guest Blogging
You might be familiar with this and might not. Guest blogging is the process of giving people permission to create relevant content about your business and post it on another website. This strategy will help to get organic traffic and people that are specifically interested in your business.
6. Google My Business
This ad strategy will be specifically useful for you if you run a local business. Google, my business is a combination of many platform profiles on google. Platforms profile such as; Google+, Google maps, Google insights, and reviews on google. It will give your business so much visibility. You might be lucky to get a ranking than a locally optimized business. So, if you are into a local business before you think of any ad, this should be your first choice.
7. Email Marketing
This strategy is one of the best converting methods in digital marketing. It helps you to update the customer on your product and services—both the potential and returning customers. Most people will only visit your website and will not buy your product instantly. But through this strategy, you can collect their email address and send them contents and offers that will help you convert them. It works by introducing a free product to them, and then you tell them to drop their email to get it.
8. Prioritizing free consultations
It may not be appropriate to call this baiting, but it works in the same way. This is a way of giving a part of your services to people. This works so well, especially if you offer a professional service, it is a way of opening people’s eyes to a part of your service. Then this makes them more curious to get the full package of your service. The initial info about the service will help position you as an expert and a professional and make them trust you with your money.
9. Using coupons and discount
People tend to get things that are cheaper quickly, so to convert more sales, you could use coupons. You don’t have to do it yourself. But you can get a coupon site to do it for you, although terms and conditions apply. Or you could try discounting the products you sell.
10. Social Media
If this strategy is well utilized, it will help you generate direct sales on your products. If you do not have a presence on social media, you will have to work on it. Social media will help you to build a more significant social audience. This can also be used as your customer service because many people prefer reaching businesses on their social media page rather than visiting the website.
Other strategies not listed above are; PPC adverts, using video explainers, incentives, joining other businesses, direct mailing, and using SEO. It is good to know that your Ad’s outcome does not depend on the cost but the strategy that is in play. So, you must do personal homework and determine the Ads strategy that perfectly suits your business.