How To Leverage Instagram For Your Small Business

There are numerous practical ways to ensure your small business competes with giants in the market. One of them is through advertising which helps enhance its visibility to connect with more target audiences. As a result, you’ll likely drive more traffic to your store to generate more leads. 

Today, there are various social platforms or tools you can use to spread the word about your small business. But the most effective one is Instagram. This is a free photo and video-sharing network and is available on Android and iPhone devices. 

Today, there are more than two billion active Instagram users. Therefore, putting things there helps increase your brand’s awareness, enhance website traffic, and improve search engine optimization ranking. However, you must implement the right strategies to establish and manage your Instagram marketing strategy.


Here are important tips for leveraging Instagram for your small enterprise. 

  • Buy Instagram Followers 

Buying Instagram followers has many benefits. For instance, it augments fame. Therefore, if your small business isn’t famous enough to drive traffic, it’ll start attracting more people.  

You must also understand that, like other search engine tools, Instagram also uses algorithms when establishing user newsfeeds. It, therefore, makes users see only what they’re interested in. And one of the factors that affect this algorithm is the number of followers. So, when you buy followers, your enterprise will become more visible in the sector. However, you must partner with the best platforms that sell Arab Instagram followers.  

  • Work With Marketing Experts  

Another effective strategy to ensure you establish an effective Instagram marketing strategy is to work with experts. However, the selected professionals must be experienced in social media marketing.

One of the reasons you’d want to hire experts is to help identify the right strategies for your Instagram campaign. Additionally, it ensures your small business is continuously promoted as you concentrate on other important matters. But you must work with the best service provider. 

You can adopt various strategies when finding the right instant marketing specialist for your small business. One of them is reading online reviews.  

Clients highly value a marketing service provider with a good reputation, and you can check their reputation by reading online comments. A specialist with much positive feedback is someone or a company you can trust to walk with you when building your Instagram marketing strategy. Search and hire such a service provider.  

  • Post Authoritative Content

You might be doomed to think that people follow your Instagram account to purchase from you. And while that may be true to some extent, most of them are coming for information. It’s, therefore, important to post authoritative content. In simple terms, any material you publish on your Instagram should be helpful to users.  

One of the best ways to ensure you create helpful content for your Instagram followers is to conduct interviews. For instance, you can ask your current audiences to recommend what type of topics they want to see on your profile. 

Apart from that, you can visit your competitors’ Instagram accounts to see what kind of content they post there. All these ensure you create materials that are valuable to your target followers. As such, you’ll drive more traffic to your profile, thus boosting the visibility of your small business.  

  • Engage With Your Audiences

You must understand that anyone who visits your Instagram profile must be interested in your business. Therefore, it makes perfect sense to engage with them by responding to all comments and mentions, whether positive or negative. On that note, ensure you appreciate any positive comments and try to offer solutions to negative criticisms. As such, your followers will feel appreciated and will likely remain engaged with your brand. 

Sometimes you might be tempted to install bots to automate your Instagram engagement. And while that can help you to respond to your followers instantly, don’t use it since most followers want a natural engagement. Therefore, ensure you create or dedicate some time daily to respond to comments and mentions.  

  • Promote Your Instagram Profile On Other Platforms

If your Instagram is new, consider promoting it on your other business social networks. However, you must ensure you’ve got a large following there and that you tell your audiences what kind of content to expect from you. 

Apart from social media platforms, you can also promote your Instagram account on the business website. However, you must ensure the website is visible to a vast audience. That way, more people will learn about the existence of your Instagram profile, which helps generate more followers.  


Investing in Instagram marketing can be a game-changer in the growth of your small business. It enables you to connect with a large social media audience utilizing this platform. As such, your company will make great sales and profits. You can implement the strategies above to help leverage Instagram for your small company.


New york, USA – april 8, 2019: Instagram ads app application on digital screen macro close up view


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