Engage Your Potential Investors with a Masterful Pitch Deck

A pitch deck is a presentation that potential investors will see when pitched an idea for a new company or product. The deck is meant to excite the investor, introduce them to the team, and provide a high-level overview of the business. If done well, a pitch deck can help seal the deal and get funding for your startup.

Pitch deck examples: Airbnb pitch deck and Uber pitch deck

Two of the most popular and highly successful pitch deck examples are the Airbnb pitch deck and the Uber pitch deck. In October of 2008, Airbnb co-founders Brian Chesky and Joe Gebbia rented out three air mattresses in their San Francisco apartment to make some extra cash. They soon realized there was a potential for a much larger business, and pitched their idea for Airbnb as an online marketplace that connects people in need of a place to stay with people who have space to share. Airbnb’s original pitch deck easily convinced investors to back their innovative idea and the rest is history.

Engage Your Potential Investors with a Masterful Pitch Deck


Uber, on the other hand, packed its pitch deck with information, including stats on Uber’s growth, its competitive advantages, and its business model. The core concept was to have a fast and efficient on-demand car service that is available to the public. Uber has since revolutionized the way people get around. They started out with a simple idea: provide an affordable, reliable, and convenient transportation option for everyone. And their pitch deck was a key part of their success.

Engage Your Potential Investors with a Masterful Pitch Deck


As more and more corporations begin looking for ways to grow their businesses through marketing campaigns, creating their own pitch decks has proved to be successful in engaging investors. The goal of the pitch deck is to highlight your company’s best features, bring potential investors up to speed on your business model, and communicate why you are passionate about what you do.

Before we get into the details of creating a pitch deck that wins over audiences, let’s define what it takes to be successful in making pitch decks.  Take a look at the most common characteristics of successful pitch decks.

Presentation Decks should relay a “Hero” Story

What sets apart good companies from great ones is the quality of their leadership team. A well-crafted story can be powerful in helping investors envision your business, brand, or product as the next best thing since sliced bread. The core idea behind any pitch deck is to inspire an emotional connection with audiences and make them believe that you are passionate about what you do.

Data is King!

The bottom line for creating a strong pitch deck that will bring in new audiences? Data makes everything better! Your numbers have to jump off the page and into people’s eyes in order to gain investor attention. While storytelling is essential when pitching ideas, presenting the numbers behind your idea in a compelling way will add value to your pitch.  

They are Clear and Concise

Investors have seen thousands of different types of business models, products, and ideas over time. Unless you can get them hooked on what you do in under 10 minutes or less (which is basically impossible), make sure each slide has its own story to tell with minimal text.  Keep it short and sweet! A concise presentation that quickly gets to the point is key here.

A Compelling Call-to-Action 

Finally, no matter how hard you try to craft an excellent presentation, if investors don’t know what they’re supposed to be doing after they watch your pitch deck, then you’re doing something wrong. Be clear about what needs to happen next, whether you’re asking them to take action by signing a contract or simply providing you with feedback on your pitch deck.

Engage Your Potential Investors with a Masterful Pitch Deck

Lastly, no matter how great your presentation may be, investors are people too. It’s always good to keep in mind that they have feelings and oftentimes will respond logically to certain situations. The best way to ensure success is by being aware of the emotions behind every step of your pitch process so that you know how best to handle different scenarios.

Creating Your Own Investor Deck

Creating a pitch deck that will win over audiences, clients, or investors is not an easy task, but it is certainly worth all the hard work upfront! Here are some tips for making sure that your own pitch deck is up to par.

Know Your Audience

Before you begin anything, figure out who exactly your audience is and what they want to hear. Be sure to check out their backgrounds so that you can present information in a way that will be most relevant to them. You may also want to think about the best time of day for your presentation – are they more receptive towards morning or later afternoon? Are they engaged by visuals? By numbers? Just try your best not to overwhelm them with information! 

Determine What Matters Most

Investors often have hundreds of potential companies they can invest in at one time, but there is always something special about each company they choose. When creating your own pitch deck, make sure it highlights what makes your company special and unique. What sets you apart from the rest? How are you different from everyone else? You need to be able to answer these questions for yourself before you can even think about making a pitch deck!

Make It Easy on Yourself

While it may seem like a great idea to create an incredibly long pitch deck that includes everything under the sun, this is certainly not ideal when trying to win over audiences. Instead, try and focus on one core message and highlight all of your best points in this section of your presentation. Adding too much information will only confuse investors rather than make them excited!

Keep it Professional

Always keep in mind that investors are professionals who are looking for ways to make money with their investments. You must be prepared to present yourself professionally throughout the pitch deck presentation. Make sure all of your visual aids are neat and easy to read, make eye contact while speaking, and be confident in what you’re saying!

Get Feedback on Your Pitch Deck

This may seem like a no-brainer but there are some people out there who think that they don’t need an outside opinion when creating their own pitch decks. While your friends and family might give you great feedback, they’re not necessarily going to be experts in this field. Instead, try reaching out to potential mentors who have experience with pitching ideas/companies so that they can help guide you along the way with their valuable knowledge! Don’t forget – getting advice is wonderful but always remember that this is your presentation! You are the one who will be presenting it to audiences so make sure this is something that you are 100% comfortable with when you finally go live with your pitch.

Investors are looking for great ideas, but they’re also looking for professional companies in which they can trust their money. No matter what kind of company you have or what industry you’re in, keeping these tips in mind will help ensure that investors see you as a trustworthy business partner and take action when necessary. While this process is certainly not easy by any means, it’s important to remember that having great visual aids makes all the difference – even if there isn’t time to get feedback from other people before going live!

A well-crafted pitch deck is an essential part of any successful fundraising campaign. With the right visuals, you can communicate your idea to potential investors and get the funding you need to make your business a reality. If you’re looking for a way to create a stunning pitch deck that stands out from the competition, we recommend using Venngage. Our platform makes it easy to create beautiful visuals that will help you capture your audience’s attention and persuade them to invest in your company. Start creating your perfect pitch deck today with Venngage!

By Iftalia

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