It is critical for everyone to have a strong online presence. If you have a business that you are looking to grow, you need to make sure you have a strong online presence as well. If people are not able to find your business, they are going to have a hard time purchasing our products and services. You may have the best products and services in the world. On the other hand, if people cannot find you, you will not generate any business. There are two powerful digital marketing tools you can use. The first is called search engine optimization, usually shortened to SEO. The second is called pay-per-click, usually shortens to PPC. Which is better? The answer is that they are different. Each one can be great in certain circumstances.
1. PPC Provides You with Faster Results
If you are looking for something that is going to deliver fast results for your business, then PPC is the way to go. As soon as you pay for the advertisement, it is going to show up on the page. On the other hand, if you decide to go with a search engine optimization campaign, it may take some time for your results to climb the search results rankings. If you would like to generate immediate results for your website, then PPC is probably the way to go. As long as you pick the right location, you should be able to generate more traffic.
2. SEO Provides You with Less Expensive Results
On the other hand, PPC can be expensive. Every time someone clicks on your advertisement, you have to pay for it. That is where search engine optimization may have the upper hand. SEO provides you with results that are less expensive. For example, you may be able to orchestrate an SEO campaign for free on your own. If you really want to get the most out of your SEO campaign, then you should partner with trained professionals. Even if you decide to hire trained professionals to help you with your SEO campaign, it will probably be less expensive than a PPC campaign or become a trained SEO professional. Enroll in an SEO course online!
3. SEO Results Tend to Last Longer
Another major advantage of search engine optimization is that your results tend to last longer. If you run a PPC campaign, your ads may end up getting booted off the page if someone is willing to pay more for that real estate. Therefore, PPC results are often not permanent. On the other hand, SEO results tend to last longer. If you climb to the top of search results rankings, you will generate more traffic for your website. Because search engines will see a lot of people are going to your website, you may be able to stay at the top of the list. Therefore, the results of your SEO campaign may last longer.
4. PPC Is Easier to Target to Your Customers
PPC provides you with laser targeting when it comes to potential customers. You can choose exactly what terms you want to rank for. Then, you simply have to place your ads there. Because it is so easy to target potential customers and clients using PPC, you may be able to optimize your conversion rate if you orchestrate this campaign effectively. If you are looking for a tool that you can use to target a specific market, then PPC could be the way to go.
5. PPC Labels Your Ads as Sponsored
On the other hand, you may notice that you aren’t generating nearly as much traffic as you thought. The reason could be that certain search engines are going to label your advertisements as sponsored. One of the biggest benefits of pay-per-click is that your answer going to show up at the top of the page. In contrast, they are going to be labeled as sponsored. Therefore, people may know that you are running an intentional advertisement. As a result, a lot of people overlook this section and simply decide to click on the first true result beneath the advertisements.
6. SEO Provides Better Click-Through Rates
Because a PPC campaign is going to label your advertisements as sponsored, they may not have a high click-through rate. Fortunately, you only have to pay for that advertisement if someone clicks on it. In contrast, running an effective search engine optimization campaign will provide you with a higher rate of clicks. That is because people know that you have done the hard work to climb the ladder, ranking your website at the top of the page. If you are able to run a strong SEO campaign and climb the search results ladders, you should experience a superb click-through rate.
7. SEO Helps You Maximize the Scope of Your Campaign
Finally, search engine optimization is the tool you need to use if you want to maximize the scope of your campaign. There are many new queries that people enter on a regular basis. Therefore, you should do everything you can to maximize your scope. If you are able to optimize your organic visibility, more people will be able to see your website. You do not want to pay every time someone visits your website. Otherwise, this is going to take a bite out of your profit. If you can maximize this, go with your campaign, you can generate as much traffic as possible. That is where an SEO campaign can help you.
Do You Need Help Improving Your Site’s SEO Quickly? Let the Professionals at BizIQ Help You, So You can Focus on Your Customers
If you are looking for a way to improve your SEO campaign or hire an expert in local PPC management, you need to rely on the assistance of trained professionals. That is where our team can assist you. At BizIQ, we always place the needs of our clients ahead of our own. We would be happy to do the same for you as well. Give us a call today to learn more about how we can help you grow your business!