Company culture is the set of shared values and norms that characterize a company and are built by those who work there. It can also be described as the climate or atmosphere that characterizes the company.
Building an attractive and strong company culture might be one of the biggest challenges that companies face in today’s competitive world. As more millennials are becoming part of the workforce, positive company culture is becoming a key factor in attracting and retaining top talent.
Companies use their company culture to attract ambitious and smart people but also to boost innovation and growth. One of the main ways to build and sustain a good culture and keep employees engaged is to embrace and leverage the power of technology.
Below, we share how technology can impact and improve your company culture.
Establishes Regular and Efficient Communication
Team performance and productivity are essential when wanting to improve company culture and the way to achieve this are through communication and collaboration. Luckily, employees, today don’t have to sit for hours in meetings and read long email threads to maintain efficient communication.
The development of various online chat programs and project management tools has transformed how team members communicate and collaborate. These digital productivity tools help employees foster a better sense of community by keeping everyone connected.
As remote work has been on the rise for the past couple of years as a result of the global pandemic, companies have tried to come up with ways to maintain smooth communication and keep a good company culture. Although this is a challenge for most, technology has helped tremendously and now there are many excellent ideas to engage virtual teams as well.
For instance, thanks to technology, teams can today celebrate the end of a successful project, someone’s birthday, or a milestone by organizing a virtual happy hour. This is an excellent way to keep your staff engaged and make them feel motivated and connected.
Gathers and Shares Accurate, Real-Time Data
With different types of software, managers and team leaders can access user data to quickly gain a better understanding of their employees’ work habits and their interactions with other team members, without having to discuss this with HR, IT, or other departments.
A recruitment manager can gather all information about a specific candidate, and access everything from their application, resume, and feedback from any device. This way, important hiring decisions can be made faster, more transparent, and more efficient.
Provides Access to Training
The cornerstone of an organization’s success is having a well-trained workforce. Access to training has been linked to higher morale, productivity, increased job satisfaction, and increased profit.
This is why companies have started to invest in virtual training programs to provide their staff with various tools, knowledge, and support to show their commitment to appealing work culture. Technological advances have helped make training and skill development programs a lot more compelling and economical. Businesses can use good video streaming, audio, as well as shareable content experiences to effectively train their workforce and build a rewarding and improved company culture.
Provides More Flexibility
As we mentioned, technology makes it easier for people to work remotely or when traveling around the world. Employees can clock in at more convenient hours if they fail to get the work done during regular working hours. Cloud-based technologies allow them to log in and work on projects from anywhere.
Flexibility brings many benefits for both employers and employees. One of the main benefits of having flexible working hours is that it can increase employee engagement and increase employee engagement and also create stronger loyalty, higher productivity, lower absenteeism, and reduced employee turnover.
This type of flexibility gives employees more control over how they execute their tasks and work on their projects which ultimately leads to a healthier work-life balance and an overall positive company culture.
When running a company, it’s easy to have your systems become outdated, especially when you are doing your best to keep up with the daily demands of your business. In such moments, converting your communications or accounting software to new systems can feel like a major headache.
However, you must remember that keeping track of the latest technology promotes valuable innovation. When you value technology, your employees will get motivated to find new ways and complete their projects and implement better practices for fulfilling the company’s goals and mission. This, in turn, shapes a positive company culture that your employees will be proud of and it will create a dynamic and creative environment where no one feels stagnant.
If you use technology effectively and strategically, it can help you create an environment where your workforce feels motivated, engaged, and challenged. If you wish to stay competitive, you need to figure out creative ways to use technology and improve your company culture.