What Makes a Good Video SEO Strategy?

Video is now the number one form of media used in content strategies, now overtaking blogs and infographics. With search engine optimization (SEO), you can help more people find your video content online. Not many people understand how to improve SEO using video content, though.

Here are a few easy video SEO tips that can help you get started. With these tips, you can use your SEO for small businesses more effectively.

Give your business a boost with these video SEO strategy tips today!

Update Your YouTube Profile

First, make sure to update your YouTube profile. An eye-catching, engaging profile can help you generate more followers. Then, people will explore your video content, which can benefit your video SEO strategy.

As more people view your videos, you can start improving your rankings. Higher rankings can help you reach new consumers online.

In fact, your video content could appear as a featured snippet on search engine result pages (SERPs). Ranking at the top of SERPs will ensure consumers find your content before any other business’ posts online. 

Use a Video Transcript

When uploading your videos, make sure to add a transcript. 

Many videos feature captions, allowing consumers to view content without playing audio. Adding a transcript to your videos can help make your content more accessible. Then, you can appeal to an even broader audience.

Transcripts also make your videos easier for bots to understand. Otherwise, your video content will lack page copy. Indexable text can help you rank for more search queries. 

How does video help SEO, exactly? You can learn more about adding video content to your SEO strategy before getting started. 

Choose an Engaging Thumbnail

Your thumbnail will appear both on YouTube and Google SERPs. Using an eye-catching, engaging thumbnail can help you attract new viewers. Your thumbnail image can encourage more people to click on your video content.

Make sure it’s relevant to the keyword you’re targeting. 

Write Compelling Titles and Descriptions

You can also generate more clicks by writing compelling titles and descriptions. 

Feature your target keyword within both the title and the description. Otherwise, you could struggle to attract relevant views. 

Make sure the rest of your page is relevant to the video, too. For example, you should also feature the target keyword in the URL.

Make sure your site is also fast, mobile-optimized, and user-friendly to boost your rankings. 

Promote Your Content

Don’t wait for people to find your content online. Instead, promote your content using email and social media marketing. Helping more people find your content can help you generate more views.

As you generate more views, your rankings could improve. 

Get Reel: Develop Your Video SEO Strategy Today

Don’t miss an opportunity to improve your SEO rankings this year. Instead, use these video SEO strategy tips. With these tips, you can boost your rankings and begin reaching new consumers online. 

Strengthen your entire digital marketing strategy with 2022 SEO strategies like video marketing today.

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